Pilot Focus
Fully Managed
We act as your physical escrow. We receive, inspect, authenticate, and list every item. Your brand stays premium; you don't touch a thing.
Hands-offSave time
Brand-owned resale platform
Launch your brand's own resale programme in 3 weeks
Stop losing customers to third-party marketplaces. We launch a white-labelled resale storefront inside your Shopify store and manage the operations end-to-end.
Free 90-day pilot.
No setup fees.
No commitment.
Backed by:
See the product
This is what resale looks like on your store
See exactly how a branded resale marketplace works and how it integrates with your existing shop.
Two ways to run resale
Models built for scale
Launch a marketplace in under 3 weeks and start taking control of your brand's resale.
More control
Peer-to-Peer
Your community buys and sells directly. You own the data and the relationship; we handle the technology and customer service.
Hands-onSupport
90 day free pilot. Only 5 spots available
This is a founding partnership. Your customers are already trading your products. What have you got to lose?
Apply in 2 minutes. We'll get back to you within 48 hours.
The value of resale
What resale actually does for your business
Launch a marketplace in under 3 weeks and start taking control of your brand's resale.
Increase Lifetime Value
Increase Lifetime Value
- See a 5-8% total revenue boost within the first year
- Extend product lifespan and unlock value across owners
- Turn one-time buyers into repeat customers
Acquire New Customers
Acquire New Customers
- 40-60% of resale buyers are new to your brand
- Turn secondhand discovery into full-price future customers
- Easily reach younger, value-driven shoppers
Build High-Value Loyalty
Build High-Value Loyalty
- Drive repeat purchases with store credit payouts
- Increase customer lifetime value by up to 4x
- Keep inventory, spend and engagement within your brand
Who it's for
For Shopify fashion brands who want resale done right
ReTrails is built for independent fashion brands with high-quality products, strong communities, and pieces that are already being traded as preloved elsewhere.
You haven't started resale yet
You know the opportunity is there: you’ve seen your pieces trading on marketplaces, but you haven't found a way in that feels right.
The Concern: Worries over operational complexity, upfront costs, or cannibalising full-price sales.
The ReTrails Truth: 50% of resale buyers purchase full-price within six months. We handle the operations and authentication entirely. The 90-day pilot is free, meaning zero upfront cost to prove the model.
Your current resale setup isn't working
You’ve tried a takeback scheme or a manual in-house process. It isn't scaling, it doesn't feel like your brand, and the effort doesn't justify the return.
The Struggle: Growing overheads, zero data visibility, and a customer experience that feels "bolted on."
The ReTrails Change: Your marketplace lives inside your Shopify store. It looks like you, because it is you. We manage the QC and customer service while our dashboard gives you full visibility on every transaction.
How it works
About the Pilot
Launch a marketplace in under 3 weeks
We build it with you. Your strategy, your pricing, your brand. How fast you move is up to you.
Why we built this
Built to give fashion pieces a second story
ReTrails started in the equestrian world. Sport is expensive, and I wanted more people to access it. But the deeper I looked, the more I saw the same barrier everywhere, especially in fashion.
What we wear is more than clothing. It's identity, confidence and connection. I saw this firsthand while volunteering. Whenever a pair of well-known trainers appeared, the energy in the room shifted. Even in the toughest circumstances, people reached for what helped them feel human and seen.
That's why resale matters. It gives more people a way to feel included. Before ReTrails, I spent 3 years in climate tech. I saw how much product was being wasted in fashion and how few options brands had to do anything about it. The solutions that existed weren't built for independent brands. I wanted to change that.
Amelia GormleyCEO & Founder
Why ReTrails
What makes us different
We're not a marketplace competing with your brand. We're not a platform asking you to send customers somewhere else. We're infrastructure that sits inside your store and makes resale work on your terms.
Physically protected
Every item is shipped to us, inspected by hand, and graded before it reaches your customer. We are your quality control team.
Built for Shopify
Not adapted, not bolted on. Built from the ground up for the platform your brand already runs on.
Dedicated and driven leadership team
Launch with stock
We help you seed your marketplace with deadstock, samples, and returns from day one.
Zero risk
90-day free pilot. No setup fees. No commitment. We only make money when you do.
Backed by:
Have questions?
We've got answers
What is ReTrails?
ReTrails is a white-label resale marketplace that lives inside your Shopify store. Your customers buy and sell your brand's pieces directly through your own platform, earning store credit that brings them back to you. You own the data, the relationship and the revenue. We handle everything else.
How is ReTrails different from Depop, Vinted or other resale platforms?
Those platforms are built for marketplaces, not brands. When your customers sell on Depop, you lose the data, the relationship and any chance of a second sale. ReTrails keeps all of that inside your brand. Your marketplace, your customers, your revenue.
What does ReTrails offer?
We offer two models depending on what your brand needs. A peer-to-peer tech model where your customers buy and sell directly, supported by human escrow for secure transactions. Or a fully managed model where we handle everything: intake, photography, quality checks and authentication. Not sure which is right for you? We'll work that out together on our first call.
What does it cost?
The 90 day pilot is completely free. No setup fees, no contracts and no obligation to continue. After that, we take a percentage of each sale. We only make money when you do.
How long does it take to get set up?
Most brands are live within three weeks. Week one we get to know your brand, your metrics and your preferences. Week two we build and iterate your marketplace until you're happy. Week three you launch to your audience and start building stock. How fast you move is up to you.
Do I need a developer or technical knowledge?
No. ReTrails connects to your Shopify store via a single key. No custom development, no technical knowledge required. We handle the setup and walk you through everything.
Will my marketplace launch with no stock?
No. Before you go live we help you build your stock threshold. We send you a marketing pack to drive early listings from your existing customers. Dead stock, samples and returns can all go live from day one. You never launch empty.
What's included in the 90 day pilot?
Everything. Full platform setup, a white-labelled marketplace, your real-time dashboard and a marketing launch pack. No operational burden on your team. As a founding pilot brand you'll move onto a special first customer rate afterwards.
Who handles customer service and shipping?
We do. ReTrails manages all customer support, prepaid shipping labels and payments. Your team carries no operational load.
How does authentication and quality control work?
Every item is individually inspected, graded and photographed before it goes live. You set the condition standards and pricing rules. We enforce them. Only authenticated products that meet your brand standards reach your resale store.
What happens if a counterfeit item is submitted?
Every item is authenticated before it goes live. If we identify a counterfeit, we'll contact you directly. You'll have the option to have the item returned at your own cost, or we'll dispose of it responsibly and sustainably.
Get in touch [email protected]
Apply for your 90 day free pilot.
Start your resale program today. No set up fees. No commitment. No catch. Just Results.
Free 90-day pilot
No contracts or penalties
Live in < 21 days
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