ReTrails | White-Label Resale, Built Into Your Brand

See the product

This is what resale looks like on your store

See exactly how a branded resale marketplace works and how it integrates with your existing shop.

TWO WAYS TO RUN RESALE

Models built for scale

Launch a marketplace in under 3 weeks and start taking control of your brand's resale.

Fully Managed

Pilot Focus

Hands-off

Save time

We act as your physical escrow. We receive, inspect, authenticate, and list every item. Your brand stays premium; you don't touch a thing.

Fully Managed

Pilot Focus

Hands-off

Save time

We act as your physical escrow. We receive, inspect, authenticate, and list every item. Your brand stays premium; you don't touch a thing.

Peer-to-Peer

More control

Hands-on

Support

Your community buys and sells directly. You own the data and the relationship; we handle the technology and customer service.

Peer-to-Peer

More control

Hands-on

Support

Your community buys and sells directly. You own the data and the relationship; we handle the technology and customer service.

90 day free pilot. Only 5 spots available

This is a founding partnership. Your customers are already trading your products. What have you got to lose?

Apply Now

Find out More

Apply in 2 minutes. We'll get back to you within 48 hours.

90 day free pilot. Only 5 spots available

This is a founding partnership. Your customers are already trading your products. What have you got to lose?

Apply Now

Find out More

Apply in 2 minutes. We'll get back to you within 48 hours.

90 day free pilot. Only 5 spots available

This is a founding partnership. Your customers are already trading your products. What have you got to lose?

Apply Now

Find out More

Apply in 2 minutes. We'll get back to you within 48 hours.

The Value Of Resale

What resale actually does for your business

Launch a marketplace in under 3 weeks and start taking control of your brand's resale.

Increase Lifetime Value

See a 5-8% total revenue boost within the first year

Extend product lifespan and unlock value across owners

Turn one-time buyers into repeat customers

Acquire New Customers

40-60% of resale buyers are new to your brand

Turn secondhand discovery into full-price future customers

Easily reach younger, value-driven shoppersventory, spend and engagement within your brand

Build High-Value Loyalty

Drive repeat purchases with store credit payouts

Increase customer lifetime value by up to 4x

Keep inventory, spend and engagement within your brand

WHO it's for

For Shopify fashion brands who want resale done right

ReTrails is built for independent fashion brands with high-quality products, strong communities, and pieces that are already being traded as preloved elsewhere.

You haven't started resale yet

You know the opportunity is there: you’ve seen your pieces trading on marketplaces, but you haven't found a way in that feels right.

The Concern: Worries over operational complexity, upfront costs, or cannibalising full-price sales.

The ReTrails Truth: 50% of resale buyers purchase full-price within six months. We handle the operations and authentication entirely. The 90-day pilot is free, meaning zero upfront cost to prove the model.

assorted-color clothes lot hanging on wooden wall rack

Assortment of colorful clothing items hanging together

Your current resale setup isn't working

You’ve tried a takeback scheme or a manual in-house process. It isn't scaling, it doesn't feel like your brand, and the effort doesn't justify the return.

The Struggle: Growing overheads, zero data visibility, and a customer experience that feels "bolted on."

The ReTrails Change: Your marketplace lives inside your Shopify store. It looks like you, because it is you. We manage the QC and customer service while our dashboard gives you full visibility on every transaction.

How it works

Launch a marketplace in under 3 weeks

We build it with you. Your strategy, your pricing, your brand. How fast you move is up to you.

About the Pilot

Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.

Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.

Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.
Step 1 :
Connect your store
Install the ReTrails Shopify app and set your resale preferences in minutes.
Step 2 :
Build stock before launch
Deadstock, samples, and returns can go live from day one. You never launch to an empty room.
Step 3 :
Go live
Your branded resale marketplace launches on your domain.
Step 4 :
We handle the rest
Every item is received, inspected, authenticated, and photographed before listing.
Step 5 :
Close the loop
Automated store credit payouts bring buyers back to your main store.

Why we built this

Built to give fashion pieces a second story

ReTrails started in the equestrian world. Sport is expensive, and I wanted more people to access it. But the deeper I looked, the more I saw the same barrier everywhere, especially in fashion.

What we wear is more than clothing. It's identity, confidence and connection. I saw this firsthand while volunteering. Whenever a pair of well-known trainers appeared, the energy in the room shifted. Even in the toughest circumstances, people reached for what helped them feel human and seen.

That's why resale matters. It gives more people a way to feel included. Before ReTrails, I spent 3 years in climate tech. I saw how much product was being wasted in fashion and how few options brands had to do anything about it. The solutions that existed weren't built for independent brands. I wanted to change that.

Amelia Gormely, CEO & Founder

Why retrails

What makes us different

We're not a marketplace competing with your brand. We're not a platform asking you to send customers somewhere else. We're infrastructure that sits inside your store and makes resale work on your terms.

Physically protected

Every item is shipped to us, inspected by hand, and graded before it reaches your customer. We are your quality control team.

multi colored light streaks on white background

Physically protected

Every item is shipped to us, inspected by hand, and graded before it reaches your customer. We are your quality control team.

Dedicated and driven leadership team

Dedicated and driven leadership team

Dedicated and driven leadership team

Built for Shopify

Not adapted, not bolted on. Built from the ground up for the platform your brand already runs on.

Built for Shopify

Not adapted, not bolted on. Built from the ground up for the platform your brand already runs on.

Launch with stock

We help you seed your marketplace with deadstock, samples, and returns from day one.

Launch with stock

We help you seed your marketplace with deadstock, samples, and returns from day one.

Launch with stock

We help you seed your marketplace with deadstock, samples, and returns from day one.

Zero risk

90-day free pilot. No setup fees. No commitment. We only make money when you do.

four person hands wrap around shoulders while looking at sunset

Zero risk

90-day free pilot. No setup fees. No commitment. We only make money when you do.

Zero risk

90-day free pilot. No setup fees. No commitment. We only make money when you do.

Backed by:

Sustainable Ventures

Have questions?

We've got answers

Get in touch

hello@retrails.com

What is ReTrails?

How is ReTrails different from Depop, Vinted or other resale platforms?

What does ReTrails offer?

What does it cost?

How long does it take to get set up?

Do I need a developer or technical knowledge?

Will my marketplace launch with no stock?

What's included in the 90 day pilot?

Who handles customer service and shipping?

How does authentication and quality control work?

What happens if a counterfeit item is submitted?

Have questions?

We've got answers

Get in touch

hello@retrails.com

What is ReTrails?

How is ReTrails different from Depop, Vinted or other resale platforms?

What does ReTrails offer?

What does it cost?

How long does it take to get set up?

Do I need a developer or technical knowledge?

Will my marketplace launch with no stock?

What's included in the 90 day pilot?

Who handles customer service and shipping?

How does authentication and quality control work?

What happens if a counterfeit item is submitted?

Have questions?

We've got answers

Get in touch

hello@retrails.com

What is ReTrails?

How is ReTrails different from Depop, Vinted or other resale platforms?

What does ReTrails offer?

What does it cost?

How long does it take to get set up?

Do I need a developer or technical knowledge?

Will my marketplace launch with no stock?

What's included in the 90 day pilot?

Who handles customer service and shipping?

How does authentication and quality control work?

What happens if a counterfeit item is submitted?

Launch your brand's own resale programme in 3 weeks

Launch your brand's own resale programme in 3 weeks

This is what resale looks like on your store

Models built for scale

Fully Managed

Fully Managed

Peer-to-Peer

Peer-to-Peer

90 day free pilot. Only 5 spots available

90 day free pilot. Only 5 spots available

90 day free pilot. Only 5 spots available

What resale actually does for your business

Increase Lifetime Value

Acquire New Customers

Build High-Value Loyalty

For Shopify fashion brands who want resale done right

You haven't started resale yet

Your current resale setup isn't working

Launch a marketplace in under 3 weeks

Step 1 :

Connect your store

Step 2 :

Build stock before launch

Step 3 :

Go live

Step 4 :

We handle the rest

Step 5 :

Close the loop

Step 1 :

Connect your store

Step 2 :

Build stock before launch

Step 3 :

Go live

Step 4 :

We handle the rest

Step 5 :

Close the loop

Step 1 :

Connect your store

Step 2 :

Build stock before launch

Step 3 :

Go live

Step 4 :

We handle the rest

Step 5 :

Close the loop

Step 1 :

Connect your store

Step 2 :

Build stock before launch

Step 3 :

Go live

Step 4 :

We handle the rest

Step 5 :

Close the loop

Step 1 :

Connect your store

Step 2 :

Build stock before launch

Step 3 :

Go live

Step 4 :

We handle the rest

Step 5 :

Close the loop

Step 1 :

Connect your store

Step 2 :

Build stock before launch

Step 3 :

Go live

Step 4 :

We handle the rest

Step 5 :

Close the loop

Step 1 :