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About ReTrails

ReTrails was built to help brands take ownership of their products’ second life and unlock the power of circular commerce. We believe resale is more than a sustainability initiative, it is a strategic growth opportunity.

How it Works

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Our technology and full service solution empower brands to launch white label resale marketplaces directly within their own e-commerce platforms. By enabling circular commerce, we help reduce waste, extend product lifespan, and turn sustainability into a competitive edge.

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>1 in 3

apparel items purchased in the past year were second hand.

82%

reduction in CO₂e when a product is bought used instead of new.

40%

of Gen Z’s wardrobes are now made up of second hand clothing.

Meet the Founder

Amelia began her career at a sustainability start up helping businesses offset their CO₂ emissions. It was there she quickly became aware of the devastating impact the fashion industry was having on the environment and how little was being done at scale to address it.

At the same time, she noticed rising demand for high quality second hand gear. Resale was booming, but it was happening on third party platforms where brands had no control over quality, pricing, or customer experience.

She launched ReTrails to change that, giving brands the tools to take ownership of their resale market through white label, branded platforms. Her mission is to make circular commerce accessible, effortless, and profitable, not just for luxury fashion, but for lifestyle and specialist brands too.

For Amelia, resale is not just about reducing waste. It is about unlocking new revenue streams, deepening customer loyalty, and redefining what product ownership looks like in a circular future.