Custom Storefront
Custom Storefront
A white-labelled marketplace on your Shopify store.
The founding pilot programme
Launch Your Free 90-Day Resale Programme in Under 3 Weeks
We are looking for founding brands to shape the future of resale. You get a fully-built, white-labelled resale programme on your Shopify store, a team that manages the operations end-to-end, and 90 days to see the results for yourself.
Free 90-day pilot
Live in < 21 days
No contracts or penalties
Backed by:
Fully managed pilot
Everything you need to launch a successful resale program platform
Human Escrow
Human Escrow
We handle the authentication and quality control for every item.
hands-off Logistics
hands-off Logistics
We provide prepaid shipping labels and manage fulfilment.
Marketing Launch Pack
Marketing Launch Pack
Assets to help you announce your new home for preloved pieces.
Growth Dashboard
Growth Dashboard
Real-time metrics on customer acquisition and revenue.
90-Day Roadmap
90-Day Roadmap
Structured 30, 60, and 90-day reviews to measure success.
How it works
From first call to "Go Live" in 21 days
Before Launch · Up to 3 weeks
Listen, Build, Seed
First call, we listen — your brand, your goals, your rules. We build your marketplace and help you "seed" your stock with deadstock or returns so you never launch to an empty room.
First month · Launch & learn
Your Marketplace Goes Live
Customers start trading, and store credit starts circulating. At 30 days, we review the early data together.
Days 31–60 · Grow & Refine
Keep the Momentum Building
We look at what's flying off the shelf and tweak the experience to keep the momentum building.
Days 61–90 · Results & Scale
Final Review. Hard Numbers
We share the hard numbers: new customers acquired, sell-through rates, and store credit circulated.
Days 90+ · Your call.
A Clear Picture with no Strings Attached
After 90 days, you'll have a clear picture of what resale does for your brand. If you love it, you move onto our special "First Customer" rate. If not? You walk away with no strings attached.
Is this right for you?
We're looking for brands ready to own their resale
You're already using Shopify and have an engaged community
You've seen people selling your items on Vinted and Depop.
You want to try resale without a massive upfront cost or operational headache.
“I built ReTrails because I believe the brands that care about their products should have a stake in what happens to them after the first sale. This pilot isn't a sales exercise; it's the start of a partnership. We're looking for 5 brands who want to build something meaningful with us.”
AmeliaCEO & Founder
Apply now
Be one of the first brands to own your resale story
- Fill out the formWe reply within 48 hours
- Book a discovery callWalk through the pilot roadmap
The application form
Takes under 3 minutes. We read every application by hand.
We reply within 48 hours
Book a discovery call. Walk through the pilot roadmap.
Have questions?
We've got answers
Is the ReTrails pilot programme really free?
Yes. There are no setup fees, no monthly retainers, and no contracts during the 90-day period. We want the data to prove the value before you pay a penny.
What happens at the end of the 90 days?
We review the results together. If you love the results (and the extra revenue), you can transition to our Founding Brand rate. If not, we simply de-activate the portal. No notice periods, no penalties.
How much work is this for my team?
Very little. We need a couple of calls to get the setup right and access to your brand assets. Once live, we handle the logistics, the QC, and the customer enquiries.
What do we need to provide?
Just your brand assets and a Shopify collaborator login. We handle the build, the integration, and the operational heavy lifting.
Get in touch [email protected]